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The Deal Makers - An Agora production podcast
The Deal Makers, an Agora production podcast, is a platform for leaders in the commercial real estate industry to share their personal stories of success and failure, business insights, and industry secrets because we believe in spotlighting the real people behind the deals. In The DealMakers, we will shine a light on the people behind high-performing real estate deals, unveil behind-the-scenes stories you’ve never heard before, and discuss growth opportunities for real estate investment experts.
If you’re looking to learn more about top-performing GPs in America and how they MAKE deals, this podcast is for you!
The Deal Makers - An Agora production podcast
S3E20- Josh Sason - Designing with Intention
In this episode of the Dealmakers Podcast, host Asaf Raz speaks with Josh Sason, Principal and Managing Partner at Sason Organization, a real estate investment firm with offices in Miami and New York. Josh shares his journey from hedge funds to real estate, detailing how his company prioritizes experience-driven design to create unique and high-value properties. He explains why sensory details—like lighting, scent, and layout—are crucial in real estate and how his firm transformed a Class B office in Tampa into a premium workplace environment. Josh also discusses the shifting real estate market, the importance of intentional design, and Sason Organization’s expansion into construction and property management.
Chapters:
00:01 - Introduction to Josh Sason and Sason Organization
01:08 - Josh’s background: from hedge funds to real estate
03:09 - The philosophy behind experience-driven real estate
04:39 - Why most real estate development lacks intentionality
06:15 - How sensory details shape tenant experience
07:16 - Extending intentionality to property management and operations
08:27 - How the real estate market is shifting in 2025
10:21 - Why spreadsheet-driven investing is outdated
12:34 - Case study: transforming a Class B office into a high-end workplace
14:36 - Practical steps for designing with intention
17:57 - Shameless Plug: Sason Organization’s latest projects
19:28 - Investment and partnership opportunities
22:28 - Closing thoughts and how to connect with Josh
Get in touch with Josh:
LinkedIn
Website
This podcast is brought to you by Agora, a comprehensive real estate investment management platform offering a wide range of services to enable real growth and provide the best real estate investment experience.
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