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The Deal Makers - An Agora production podcast
The Deal Makers, an Agora production podcast, is a platform for leaders in the commercial real estate industry to share their personal stories of success and failure, business insights, and industry secrets because we believe in spotlighting the real people behind the deals. In The DealMakers, we will shine a light on the people behind high-performing real estate deals, unveil behind-the-scenes stories you’ve never heard before, and discuss growth opportunities for real estate investment experts.
If you’re looking to learn more about top-performing GPs in America and how they MAKE deals, this podcast is for you!
The Deal Makers - An Agora production podcast
S3E24 - Mark Goldfinger – Reinventing office space with Mindspace
In this episode of the Dealmakers Podcast, host Asaf Raz sits down with Mark Goldfinger, General Manager and Head of North America at Mindspace, to talk about the evolution of coworking and the future of office real estate. Mark shares his journey from joining WeWork as one of its first 300 employees to leading international expansion across Europe and Asia, before eventually returning to the U.S. to spearhead Mindspace’s growth. He explains how the pandemic accelerated the demand for agile, boutique office solutions and why member experience is now the defining factor for success. The conversation dives into expansion strategy, lessons from WeWork, and how Mindspace is reshaping what office life can look like in New York, Miami, DC, Philadelphia, and beyond.
Chapters:
00:01 – Introduction to Mark Goldfinger and Mindspace
01:06 – Overseeing six U.S. locations and expansion plans
02:47 – From Tel Aviv roots to a global coworking competitor
03:14 – How Mark got his start in shared office real estate
05:09 – Meeting Adam Neumann and joining WeWork early
06:44 – Driving WeWork’s global expansion in Europe and Asia
09:38 – Transition to Unibrands and a return to real estate
10:37 – Why coworking demand accelerated after COVID
12:59 – Mindspace’s positioning: boutique, agile office solutions
13:46 – Lessons learned from WeWork’s story
14:40 – Member growth journeys and long-term retention
16:17 – The evolution of coworking beyond beer taps and parties
18:29 – How Mindspace selects new markets and locations
22:00 – Smart, disciplined growth vs. hyper-growth strategies
23:31 – Why member experience is the ultimate differentiator
25:26 – Shameless Plug: Offices, day passes, and meeting spaces across the U.S.
Get in touch with Mark:
LinkedIn: Mark Goldfinger
Websites: https://www.mindspace.me/
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